Business Series

Lead generation. Those two little words can bring a smile to a marketer’s face or make them want to tear their hair out. Why? Because it’s a complex beast with a ton of moving parts, and getting it right can feel like navigating a minefield blindfolded. But fear not, fellow marketers! While lead gen can be tough, understanding the common challenges is the first step to conquering them. Alright, let’s get down to brass tacks and explore the common pitfalls that can trip up even the most well-intentioned lead generation campaigns....

Master Data Management (MDM) is how the big software companies talk about deduplicating data. But here’s the kicker: most of them sell it as a service, and they charge you based on how many records you feed into their system. For larger companies, that can mean spending hundreds of thousands, even millions, of dollars every year. The target audience for this article Thinking about jumping on the MDM bandwagon? You’ve probably already gotten a few quotes, and let’s be honest, they’re eye-watering....